MIIP - Redefining Ad Experiences

Ads today have forgotten the protagonist of the story – the user. With Miip, we will put the user ahead of everyone else and deliver a consistent, personalized, and content-rich experience that users will fall in love with.

Why the renewed focus on Ads? - People don’t like mobile ads, hence a new take on mobile ads is always welcome. In this effort, the metaphor of catalog has been used to come up with new templates - This is a difficult (hence awesome) effort in behavioral change when it comes to interacting with mobile ads. - To accomplish this, we need the right motivation for users to pursue the catalog (pitch & design) and the right amount/frequency of triggers to continue pursuing it (ad-serving) - Humans are mostly visual, irrational and can rarely multitask. Exceptions are there but in the case of mobile it holds true and needs to be used to alter templates

Miip creates discovery zones for consumers within their apps and presents a curated collection of product feeds, apps and related content with visuals. Personified through a mascot of the same name, Miip aims to humanize the discovery experience through a series of engaging and dynamic conversations. Miip learns and refines its recommendations over time through reactions and emotions expressed by the consumer within the discovery zone

Unlike traditional push-based advertising, Miip will capture a consumer’s attention through stories stitched together based on a unifying theme. For instance, a user who likes rock music will see an intelligently crafted story with curated recommendations across relevant merchandise, track reviews, concert tickets, music equipment or trending rock collections, all within one discovery zone. Miip extracts content from other existing apps and makes them accessible within the discovery zone. Consumers can also ‘buy’ products within the discovery zone through secure payments enabled by Stripe, the partner powering payments for Miip.