Inmobi Web portal

Authoring tool that helps users create and test video ads before launching it.

User Goal

Self serve portal that enables users (developer) to upload assets and create native ads in the self serve platform.

Business Goal

Native Interstitials are full page ads, customized with elements of the app to deliver a unique in-app ad experience. As a developer you can choose from our rich gallery of frames and animations or build your own unique design. This tool helps users provide asstes that will be stitched into beautiful and functional ad units.

User Journeys and Wireframes

Once we were done finalizing the product requirements, I created wireframes for the product taking into account a simple task flow for exploring, choosing, paying for and tracking the meal. After a few iterations, we finalized on the wireframes. Visual Design for the screens were done for the app considering the design guidelines and UI patterns.

Final Designs

After experimenting with couple of layouts I decided we will confirm to 2 column. The reason being users would want to see the feedback or the demo to the right. I wanted the process to be as simple and incutive as possible.
The video assets upload had a usecase where users had multiple dimensions for the videos. So we used the tab UI pattern to make sure we highlight the assets as easily as possible.
After defining the basic structure flows and visuals designs. I worked on solving the error and edge cases was captured.
After each testing day we would go back and make changes to the designs based on the feedback and inputs. By using this method we were able to correct our assumptions and move forward in the right direction.

Owning the entire project from Conceptualizing, identifying task flows, building wireframes and visual design.

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