PORTFOLIO (Selected Works)

Inmobi - Video Authoring Tool

Helpchat - Redesigning Onboarding Experience

Inmobi - Commerce Discovery App

MIIP - REDEFINING AD EXPERIENCES

MIIP - REDEFINING AD EXPERIENCES

Paypal App - Snap.Submit.Resolve

Thesis - Voucher Management Tool

Information Visualization

Dashboard Design

Host Badges
Resume
WORK EXPERIENCE
PayPal // Lead User Experience // [Aug‘19 - present]
Leading innovative identity verification solutions using computer vision technology and government-backed eID schemes to reduce fraud risk actions and customer friction.
NetApp // Lead User Experience // [May‘17 - Jun 19']
I am currently working across Netapp's product suite focussed on improving simplicity and user experience.
Responsibilities include UX/UI, Process Improvement and active role in User Research.
- Working on a GUI Deploy tool that helps users use Netapp Platform on third-party storage.
- Designing Netapp's analytics tool that focuses on predictive maintenance. Also, working on building a new version of the product based on new design system.
- Working on Application Data Management module that lets users provision Application based storages on Netapp's platform.
- Building a cloud Orchestration product that helps Netapp users manage data across location.
Stayzilla.com // Lead User Experience // [Sept‘16 - Feb'17]
• Leading the entire host experience at stayzilla - Responsibe for Mobile App and Desktop Web
Inmobi.com // Lead Interaction Designer // [Sept‘13 - Sept'16]
• Responsinle for Stratergic Initiatives
• Responsible for the redesigning the ad formats inclucing
Native, Video, Interstitials and Banner
•Support Developer Platform Initiative. Redesigning Reporting and Template creation for Developer
Paypal // Senior Interaction
Designer // [Jul’13 - Nov’14]
• Designed the IOS module for merchant side account restriction module
• Responsile leading all APAC projects. Lead and designed the a
Fusebo Design Studio // UX
Design Intern // [Jan'12- June‘12]
• Worked with an auditing firm on a patented idea to make auditing completely self serve
• Worked on a project called LIFAFA for crowd sourcing process automation.
Srishti School of Design //
Summer Intern // [Jun'11 - Jul’11]
• Summer internship - Worked in Shrishti school of design to build visualization tool to visualise censor date.
• Worked on synthesis to produce music.
iNautix Technologies // Usability Analyst //
[Sep’13 - Aug’15]
• Primarily worked on all trading platforms both web and desktop softwares.
• Worked on interaction design and user testing for the online trade system to resolve trade breaks.
• Worked on online balancing systems that resolved trades with an area of focus on user research and interaction design.
SKILL SET
Design Investigation
Sketchnoting, Brainstorming, Interaction Flows,
Wireframes, Visual Design, Personas,
Scenarios, Storyboarding, Sketching,
Paper Prototypes, Contextual Inquiry
Evaluation
Usability Testing, Focus Group,
Heuristic Evaluation,
Think Aloud,
Card Sort
Design Tools
Adobe CC (Photoshop, Illustrator,
Indesign), Sketch,
OmniGraffle,
Balsamiq
Prototyping
InVision, Keynote
After Effects
EDUCATION
National Institute of Design
Information and Interface Design
June 2010 - June 2012
SASTRA
Bachelor of Technology
July 2003 - June 2007
MORE ABOUT ME
I am a UX and UI designer with great business and design background. I have experience with startups, financial firm, ad-tech companies. I specialise in product design, UI design, interactive design, graphic design, and user research Love solving for complex systems and design for behavioral changes. When I work on a design project, I try sovling for both Macro and Micro level.